Only one option was possible - go big or go home. And because we already were home, we could only grew.
Literally, since our entered project were delicious Dog Pookies that get more famous day by day. Slovenian advertising festival, SOF 2015, 24th in a row and its 11-member committee agreed we did a good job as well. We were complimented with 3 amazing rewards.
HOV-HOV bakery and Mayer McCann agency were recognized as passionate enough to reach for the stars, so we blossomed in the middle of a numerous in-country as well as foreign projects and competitors. For start we took 4th place as the Brand of the year 2015. Golden award for the whole advertising campaign followed and cherry on top was winning a Grand prize for Innovative solutions.
Courage to succeed is not a crime - giving up, as we realized, would be. Before the conclusion, another funny fact in this story came to my mind. It is about the place where we received our awards, Portorož. It actually means "flower port" and according to the project we kind of nailed it.
It's been a while since we planted an idea ... It flourished nicer than we could ever dreamt of.
One of the sweeter scented forms throughout which we expressed our mission were yellow sunflowers, fan-shaped hemp and marine-like flax.
That's right, Dog pookies turned out to be much more than just a cute green concept to live only on a soon forgotten piece of paper.
We succeeded in transforming it into a far-reaching advertising campaign. And with the result we prosper not only in remote forest path and abandoned areas, but right in front of all Middle and Eastern Europe as well.
We took home Grand Prix, an award as a fruit of collaboration with Mayer McCann agency from Ljubljana on a well know Golden Drum Festival of advertisement.
Their goal was to spark the creativity on the business field and at the same time highlighted the local brands.
And so we would like not only to share our win but especially to note the path towards it. Thank you very much, all the true companions, customers and dear furry clients - everyone that took us and the idea of HOV-HOV dog bakery as their own